I've spent the last decade working at the intersection of data, marketing, and product. Here's a closer look at what I've built and how I think about the work.
A quick note: the visuals in the professional projects are recreated mockups, not screenshots of actual products. The work is real, but I've built these to illustrate the concepts without sharing anything proprietary.
Replaced a slow, static reporting stack with a ThoughtSpot-embedded platform and custom middleware. Added AI-powered natural language reporting. Shipped as a paid add-on.
Connected pricebooks to live supplier pricing and territory-specific catalogs. Automated price maintenance and piped accurate data downstream into homeowner-facing proposals.
Built Tableau dashboards for supplier reps — market-level performance, contractor drill-downs, and coaching insights on financing adoption, ticket size, and equipment mix. The project that made me a product manager.