What I’ve Done So Far
I began my career as a corporate accountant which I quickly discovered was not for me. If you can imagine staring at the same spreadsheet everyday and then staring at it more ‘vigorously’ at quarter-end, that’s about the gist of it (no offense to my accounting friends).
From there, I moved into marketing and joined my first startup, Payzer, as Director of Marketing. We launched some really successful, non-standard campaigns that helped us grow in our market and creatively leveraged our competitive advantages
This began my love of the early-stage startup phase where ‘guerrilla’ marketing strategies were not only accepted, but encouraged.
Granted, some of this included creating thousands of unique landing pages for a single campaign (true story), but it was fun and it worked.
I found my way into product and data through a meeting of two things: my newest fixation of juxtaposing interesting (at least to me) data with visuals / marketing and data as a product in general.
This first came in the form of a Tableau-based portal specific to our channel partners and connecting them to the customer base that we both serve. It included market-level and user-level insights based on the billions of records we generate each year but predominately it brought data to a group who had been operating on anecdotes and opinions.
Since then, I’ve worked with a team of data engineers to overhaul our reporting platform, boost performance and insight gains, and wrap it in an AI product.
Get In Touch
→ zacharyholm@gmail.com
Want to talk data, insights, AI, music, art, or Manchester United?
General Experience
Payzer + WEX, Inc (2017-2023)
I’ve had the privilege to move around and experience different roles by building trust in our executive org through creating successful products, revenue growth opportunities, and marketing initiatives over my 6 years at Payzer including:
- Deploying multiple revenue-generating features / add-ons
- Increasing ARPA through building and scaling a new client growth team
- Leading early, growth-stage marketing campaigns resulting in 10x’ing our lead pipeline
Ultimately, this and the work of a lot of great individuals led to the sale of Payzer to WEX, Inc in 2023
Product Manager - Data, Insights, and Supplier
Delivering products that serve both our customers and channel partners—driving them closer to insights and actions versus just data.
Specifically, we’ve overhauled our reporting offering including new data structure and tech, insights-first reporting and dashboards, and an AI product enabling our users to get to datapoints relevant to how they run their business.
We’re also finding ways to innovate quicker through creation of data-first products which require less overhead for implementation and allow for iteration on quick intervals.
Director of Marketing and Client Growth