What I’ve Done So Far

I began my career as a corporate accountant which I quickly discovered was not for me. If you can imagine staring at the same spreadsheet everyday and then staring at it more ‘vigorously’ at quarter-end, that’s about the gist of it (no offense to my accounting friends).

From there, I moved into marketing and joined my first startup, Payzer, as Director of Marketing. We launched some really successful, non-standard campaigns that helped us grow in our market and creatively leveraged our competitive advantages

This began my love of the early-stage startup phase where ‘guerrilla’ marketing strategies were not only accepted, but encouraged.

Granted, some of this included creating thousands of unique landing pages for a single campaign (true story), but it was fun and it worked.

I found my way into product and data through a meeting of two things: my newest fixation of juxtaposing interesting (to me) data with visuals / marketing and data as a product in general.

This first came in the form of a Tableau-based portal specific to our channel partners and connecting them to the customer base that we both serve. It included market-level and user-level insights based on the billions of records we generate each year but predominately it brought data to a group who had been operating on anecdotes and opinions.

Since then, I’ve worked with a team of data engineers to overhaul our reporting platform, boost performance and insight gains, and wrap it in an AI product.

Get In Touch

→ zacharyholm@gmail.com

Want to talk data, insights, AI, music, art, or Manchester United?

General Experience

Payzer

Product Manager - Data, Insights, and Supplier

Focused on delivering products that serve both our customers and channel partners—driving them closer to insights and actions versus just data.

Director of Marketing and Client Growth